Keynote Speech

■30 Nov., 2019
"Inside the Minds of Automotive Color Designers"
Mr. Scott Kanamaru, Toyota Motor Corporation (Japan)

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What is automotive color design?
How are the colors created?
What inspires the designer to create a new automotive color?

According to a study, “Color” is often ranked highly when consumers are asked the important factors when purchasing a vehicle. In recent years, variation of automotive body colors are increasing, further challenging new innovative expressions. All of these colors are specifically designed by automotive Color Designers, and there is a story to each and every color that is available in the market. Find out how automotive color designers actually create these colors, and how color / material / finishing have the power to change the image of automotive design.



Profile
Mr. Scott Kanamaru
Toyota Motor Corporation
Color Management Department
Project General Manager
Born in Japan, and moved to the United States during childhood.
Received B.A. in Economics, and pursued a certificate program in Visual Art (UCLA).
Grew up in Los Angeles, and have over 20 years of experience in automotive color design.

1 Dec., 2019

"Individual Colorimetry"
Prof. Dr. Hirohisa Yaguchi, Chiba University (Japan)

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Do people see different colors? The most widely used CIE color system is based on a single observer, called the CIE 1931 standard colorimetric observer. However, color vision is more or less different in individuals. Recently, we have developed a color appearance model for anomalous trichromats and aged people. Even if the colorimetric values of two stimuli with different spectral powers such as an object color and a display color are equal, different colors may be seen. It is considered to be a problem of observer metamerism, which is caused by the fact that the color matching function of a real observer is different from that of a standard colorimetric observer. We have analyzed the problem of observer with our color appearance model for individuals. In the near future, it would be desirable to establish a colorimetric system for individual color vision.



Profile
Hirohisa Yaguchi is Professor Emeritus at Chiba University. He got his PhD at Tokyo Institute of Technology in 1980. In 1982, he moved to National Research Council Canada. He came back to Chiba University in 1986, and retired from Professor in 2016. He was the Steering Committee Chair of the midterm meeting of AIC2015 Tokyo. Also, he served as an Executive Committee Member of AIC from 2002 to 2005.